Visual Identity Design / 企业形象设计

The project aims to establish a new brand value for the German coal mining factory Zollverein and to inspire people to learn from their own adventures and personal development. In order to enhance Zollverein's brand awareness, I proposed a promotion theme called "treasure hunt" and also designed three products, including brochures, websites and videos.

该项目旨在为德国煤矿工厂Zollverein建立新的品牌价值，并激励人们从自己的冒险经历和个人发展中学习。为了增强Zollverein的品牌知名度，我提出了一个名为“寻宝”的活动推广主题，还设计了三款产品，包括宣传手册，网站以及影片。 I have designed a brochure by using Adobe Indesign software, and the photos are taken by myself from Zollverein. The manual describes the history and culture of the World Heritage Zollverein, the design content of this event and the clientele.

我使用Adobe Indesign软件设计了宣传手册，并且其中的照片是我自己从Zollverein拍摄的。该手册描述了世界遗产Zollverein的历史和文化，本次活动的设计内容以及客户人群。

I designed the layout of the advertised website and also programmed it using CSS, HTML and Jawa Script. Users can upload the photos they took to the website and they will receive a complete treasure map. Then, the user can start looking for treasure! The reward for the treasure is a week of free hotel accommodation and food.

我设计了宣传的网站的布局，并且还使用CSS，HTML和Jawa Script对其进行了编程。用户可以将他们拍摄的照片上传到网站，他们将收到完整的藏宝图。然后，用户可以开始寻找宝藏！

宝藏的奖励为一周免费的酒店住宿以及饮食。

I also shot a promotional video to introduce the incredible heritage of the coal mine. I use Adobe After Effects to draw graphics to describe the rules of the game. In addition, I also recorded the voice of Zollverein, bringing the audience a real experience of this industrial coal mine.

我也拍摄了宣传视频以此来介绍该煤矿厂令人难以置信的遗产。我使用Adobe After Effects绘制图形以描述游戏规则。此外，我还录制了Zollverein的声音，为观众带来了这个工业煤矿的真实体验。